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michelle kerkstra |
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Hello!
I'm currently pursuing a BS in Bioengineering and a BA in Visual Arts at Rice University in Houston, TX while working as the Director of Design & Digital Marketing at 2nd.MD. I am a Co-Founder, Manager, and Inventor at Biocentric Developments, a biomedical company founded out of a capstone project at Rice with Baylor College of Medicine that has created a revolutionary device that will help opthalmic researchers gather better data by standardizing climate conditions around the eye.
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- Bioengineering Graduate; Inventor, Manager, Co-Founder at Biocentric Developments LLCBiotechnology | Houston, Texas Area, USSummaryA creative and hardworking young professional looking for opportunities to blend engineering, design and an entrepreneurial zeal within the healthcare technology space. I am highly organized, efficient and thrive in small groups working with passionate people.
I am looking for an entry level position with a biotechnology company where I can provide technical and business support for new technology deployment that will make an impact on people's lives.Experience- Aug 2010 - PresentInventor, Company Manager and Co-Founder / Biocentric Developments LLCIn collaboration with Baylor College of Medicine, our team developed a pair of climate-controlled goggles to standardize dry eye testing. The portable goggles will be used as a diagnostic tool in ophthalmic clinics as well as in dry eye clinical trial testing. • Worked with an industry partner at Baylor College of Medicine to define medical problem and develop an engineering strategy to create a solution • Defined qualitative design parameters to create a device that would solve the medical need as well as be realistic in market • Applied concepts and theories learned in engineering courses towards a real-life application • Worked in an industry environment, relying on skills from each of our team members to effectively incorporate business, design, marketing and engineering into our final product • Statistically demonstrated that our goggle device is effective as a diagnostic tool through two rounds of human clinical testing
- Jul 2011 - Apr 2012Director of Design & Digital Marketing / 2nd.MD• Created engaging, useable and effective visual design solutions which complemented the functionality of the web platform • Planned, executed and maintained a budget for a Google Adwords/SEO campaign which increased daily pageviews by 25% • Integrated forward-thinking tools such as Open Atrium, Olark, Shortstack, CrazyEgg and MailChimp to increase efficiency and analytics • Planned and created visual diagrams with the CTO during the re-engineering of site processes • Designed marketing materials for placement in 3 major hotels in the Houston medical center area • Oversaw the addition of 15 new content pages, including the copy writing/editing and page design
- Aug 2010 - May 2011Rice Annual Fund, Student Intern / Rice University• Created all promotion materials for all student events and initiatives. • Contributed to the overall success of campaign efforts resulting in the most highly participated RAFSI events since RAFSI's formation.
- Dec 2009 - Jan 2011Co-Founder, Marketing & Personnel Manager / The HootOne of three founders of the Hoot, an on-campus late night food business at Rice University. • Created and implemented an employee manual and business plan • Cash flow positive after one semester (17 weeks). • Mentored younger employees to ensure sustainable leadership, leading to continued growth and the opening of a second location in the Fall of 2011. • Responsible for hiring, scheduling and general human resources. • Implemented multiple publicity campaigns using social media to expand customer base.
- May 2010 - Aug 2010Shell Non-Profit Intern / Council for Environmental Education• Provided administrative support for the Council for Environmental Education • Participated in networking and leadership development events organized by Shell Petroleum • Created a detailed technology budget forecast for the next two years. Supervised the purchasing and installation of hardware and software for the first round of purchases.
- Feb 2008 - Feb 2010President / Rice Program Council• Oversaw a team of 20 students who organized and executed major social events for the undergraduate population • Oversaw a growth in financial capital of $100,000 in a 2 year period • Campaigned and passed a blanket tax increase through the campus government. • Reorganized internal structure to adapt to an increased student membership
Education- Rice UniversityBS & BA in Bioengineering, Visual Arts: Film & Photography
Activities: Prospective Student Senior Interviewer, Will Rice College O-Week Coordinator, Beer Bike Coordinator, Families Weekend Steering Committee, Rice Program Council
Additional Information-
Websites:
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Interests:Technology Entrepreneurship, Bioengineering, Graphic Design, Photography, Filmmaking, Scuba Diving
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Tweets
- @lizkelley Just saw them last night in Houston! They put on a great show.
- I uploaded a @YouTube video http://t.co/Ym8nBTzj Jordan Lawlor of M83 take 2
- I uploaded a @YouTube video http://t.co/SbQgPkwa Jordan Lawlor of M83
- @mahekmed Thanks! I can cross that one off the bucket list!
- Caught a foul ball and ran into someone from high school! What a night.
- I caught a foul ball! @ Minute Maid Park http://t.co/ZXy7BAwG
- @WizdomOfCrowds oh I wish! Amsterdam in two weeks though!
- Florence! http://t.co/76RktMZd
- You can't improve what you can't measure. I'm addicted to metrics. If only I had friends to compete with! http://t.co/fZEQkx66
- Spring = Baby Ducks http://t.co/SEc0lVb4
- Matthew is going to be an owl! Hoot hoot! #RiceUniversity @ Brochstein Pavilion (Rice University) http://t.co/swdpwVd9
- @SlowJoe89 I really like the title design
- Anyone else find the exit door peculiar in "Two Corner Cut" - Richard Serra?@MenilCollection http://t.co/JK7fHq1v
- I just backed Trigger Happy Camera Remote on @Kickstarter http://t.co/STyik1YY
- Fun read. - When Yahoo! Was King: Scenes From the Bubble http://t.co/G5ZUZbxQ
- Maddie the Coonhound at Fondren! @RiceUniversity If you don't follow this tumblr you need to. http://t.co/K79YqeEe
- Mule Design Studio’s Blog: The Dialectics of Design http://t.co/ykQdw2lN via @muledesign
- Leland Palmer = Klaus Kinski
- cue Game of Thrones gifs on tumblr #upsetIdonthaveHBO
- Sunday Funday- sleeping in, filming at Cockrell and Herman Park, beers at @HayMerchant and ending the day reading with my dog.
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Recent Tracks
- Build and Analyze 77: I Had A Baby, You Launched An App by Marco Arment & Dan Benjamin
- Hypercritical 67: A Pill That Helps with Whatever by John Siracusa & Dan Benjamin
- Back to Work 67: Ad Hoc Bra by Merlin Mann & Dan Benjamin
- Back to Work 67: Ad Hoc Bra by Merlin Mann & Dan Benjamin
- Fog by Mason Proper
- Big Jet Plane - radio edit by Angus & Julia Stone
- When I Grow Up by First Aid Kit
- Tchaparian by Hot Chip
- (Just Like We) Breakdown by Hot Chip
- Over And Over by Hot Chip
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